Do I need to know how to code?

No. Prompts 1–8 work in the ordinary Claude chat app; you paste text in and copy suggestions back into your site editor. Prompt 9 works best in Claude Code or Cowork, both of which take instructions in plain English.

Is it safe to paste client notes in if I remove the name?

No. Health details plus a few other facts – an age, a town, a date – can still identify someone, and privacy laws in many countries give health information extra protection. Keep client records out entirely.

Can Claude write my testimonials or reviews?

No. Reviews must come from real clients in their own words. Invented or "polished" testimonials mislead the people reading them.

What if Claude cites a study?

Treat it as a lead, not a fact. Find the study yourself and read at least its summary before you repeat any claim from it.

Will these prompts work with other AI tools?

Mostly, yes. The structure – who you are, what you need, what to avoid, what shape the answer should take – carries over. Data and training settings differ by provider, so check those separately.

9 Claude Code Prompts for Wellness Practitioners

Nine copy-ready Claude prompts to improve your practice website, local search, Gyfts profile and Google listing – without client data or health claims.

Someone hears your name from a friend, searches for it and lands on your website. Within a minute or so they decide whether to read on, book or close the tab. If the page does not quickly say who you help, what a session involves and how to book, it has not done its job – however good your work is.

Most practitioner websites are built on WordPress, Wix or Squarespace, often over a weekend, and rarely revisited. AI tools such as Claude can help you review and rewrite them and make them easier to find in local search. Most practitioners who try, though, type something short like "improve my website" and get back advice that could apply to anyone. The tool is rarely the problem. The request is.

This guide gives you nine prompts for the part of your practice that brings clients in: your website, your search visibility, your Gyfts practitioner profile and your Google listing. Each one is ready to copy, and each is built the same way – it tells Claude who you are, what you need, what to avoid and what shape the answer should take. Two rules run through all nine: Claude never sees your clients' personal or health details, and it never decides what your work can promise.

Before you start: the right tool and the one rule

Which Claude to use. Claude Code is Anthropic's agentic tool – it works directly with files and folders on your computer, can build small web pages and scripts, and acts rather than just answering. It was built for developers, and its desktop version is friendlier than the original terminal. For most practitioners, Claude Cowork (Anthropic's desktop app for non-developers) or a Claude Project in the ordinary chat app will do the same jobs with less setup. Every prompt below works in all three: you paste in your page text, and you paste Claude's suggestions back into your WordPress, Wix or Squarespace editor yourself. Claude Code or Cowork earn their place when you want Claude to work through a folder of saved pages at once, or to build something for your site (prompt 9).

The one rule: no client data. Most countries give health information extra legal protection, though the details vary. In the EU and UK, the GDPR treats data concerning health as a special category that can be processed only in limited circumstances, and European regulators have published guidance confirming that data protection law applies when you put personal data into an AI tool. In Australia, the Privacy Act covers complementary therapists as health service providers, whatever the size of the business. In the US, HIPAA applies to providers who transmit health information electronically for standard transactions such as insurance claims, so many cash-pay practitioners fall outside it – but other privacy rules, and your clients' trust, may still apply. Wherever you practice, the safe habit is the same: session notes, intake answers and anything that identifies a client stay out of Claude. Every prompt here is designed to work without them.

Two settings are worth checking before you start:

•Model training. Since late 2025, Anthropic's consumer plans (Free, Pro and Max) use new chats and coding sessions for model training unless you switch the "Help improve Claude" setting off. With it on, data can be retained for up to five years; with it off, the standard retention is 30 days (Anthropic). If you use Claude for your practice, switching it off is a sensible default.
•Your business plan. Anthropic's commercial plans run under separate terms. If you employ staff or run a clinic, check which plan you are on and what it says about your data before anyone uses it for practice work.

None of this is legal advice. If you are unsure whether a task involves personal data, assume it does and ask a data protection adviser.

1. The practice brief: give Claude a standing picture of your work

Every new chat with Claude starts from nothing. Without context, it guesses your tone, your clients and your boundaries – and guesses generically. The fix is a short brief you write once and reuse everywhere: as the instructions of a Claude Project, as a CLAUDE.md file in your Claude Code or Cowork folder, or pasted at the top of a chat.

This prompt has Claude interview you and write that brief. Run it first; every other prompt in this guide works better once it exists.

I run a wellness practice and want a reusable "practice brief" you can read before helping me with my website, profiles and marketing.

Interview me first. Ask one question at a time, and wait for my answer before the next. Cover:
- the modalities I practice, my training and any professional memberships
- where I work (town or area, in person, online or both) and the areas I want clients from
- who my clients usually are and what they typically come to me for, in their words
- the words I think they type into Google when looking for someone like me
- my website address and platform (WordPress, Wix, Squarespace or other), and how clients book
- my tone of voice, with three words that fit and three that don't
- what I will never claim, promise or advise, and when I refer clients to a doctor or other professional
- my pricing and session lengths

When you have enough, write the brief in plain language, under 450 words, with these headings: About my practice, My clients, How they find me, How I sound, Boundaries and claims, Practical details. Under "Boundaries and claims," include this line: "Never diagnose, never promise outcomes, never suggest my work replaces medical care."

Do not invent credentials, figures or client outcomes. If something is missing, leave a [placeholder].

Why it's built this way. Asking Claude to interview you, one question at a time, gets better detail than a form you fill in alone. The fixed headings make the brief easy to update, and the word limit keeps it short enough to paste anywhere. The boundaries line is the most important sentence in the brief: it sets the guardrail for every piece of writing that follows.

Use it well. Save the brief as a document you own. Update it when you add a modality, change prices or notice Claude repeatedly getting something wrong about you.

2. The website audit: see your site the way a first-time client does

A prospective client on your homepage is usually deciding three things quickly: is this for someone like me, can I trust this person's credentials, and how do I book. Many practitioner sites answer the second at length and bury the other two – the booking button sits at the bottom of a long About page, or prices are missing entirely. Asking Claude whether your site is "good" gets polite encouragement. Asking it to read as a specific visitor, against specific criteria, gets something you can act on.

Using my practice brief, review the website text below as if you were a first-time visitor from [town or area] who found me on Google, has never tried [modality] and is a little unsure about it.

[paste the text of your homepage, then About, then Services/Prices page – label each page; leave out testimonials that name people]

Assess the site on six points, rating each Strong, Adequate or Needs work, and quote the exact line you are judging:
1. First screen – before scrolling, can the visitor tell what I do, where, and for whom?
2. Clarity – would they understand what a session involves and how long it takes?
3. Fit – does the site say who I work with and who I am not right for?
4. Trust – are training, memberships and experience easy to find and specific?
5. Booking path – is it obvious how to book, what it costs, and is there a clear button or link on every page?
6. Claims – does any line promise or imply an outcome? (Flag only; prompt 3 handles rewrites.)

Then list the five changes most likely to turn visitors into bookings, in priority order. For each, give the page, the problem, and a suggested rewrite in my voice that I can paste straight into my [WordPress/Wix/Squarespace] editor. Do not add credentials, prices or details I have not given you.

Why it's built this way. Naming a specific reader – a local visitor new to your modality and slightly unsure – changes what Claude notices. The "first screen" test matters because the top of the page is the one part every visitor sees. Quoted lines stop vague feedback, and the ranked list with paste-ready rewrites tells you where to spend an afternoon rather than rebuilding the site.

Use it well. Make the top two changes, then look at the site on your phone, where many visitors will see it first. If your platform shows visitor numbers (Wix and Squarespace have built-in analytics; WordPress usually needs a plugin or Google Analytics), note your bookings or inquiries before and after so you can tell whether the changes helped.

3. The claims check: keep your copy honest and defensible

This is the prompt most practitioners skip and most need. Advertising rules apply to a practitioner's website and social posts as much as to any brand, and most countries expect health claims to be backed by evidence. In the US, the FTC's health products guidance calls for competent and reliable scientific evidence behind health claims, including claims based on traditional use. In the UK, the Advertising Standards Authority has found an acupuncture ad misleading for claiming help with problems such as anxiety and insomnia without sufficient evidence, and warns practitioners who are not suitably qualified against referring to serious medical conditions at all. Regulators such as Ireland's ASAI apply similar substantiation rules.

Careful copy also does a practical job: it tells a prospective client what will actually happen in the room.

Act as a careful compliance reviewer for health and wellness marketing. Review the text below line by line.

[paste your copy]

For each sentence that makes or implies a claim, give me:
- the exact sentence
- the risk: High (names a medical condition, promises a cure or result, or suggests replacing medical care), Medium (implies a specific outcome or uses words like "heals," "treats," "proven"), or Low (describes experience or process)
- a rewrite that describes what a session involves or what clients often report, without promising results

Rules for rewrites: keep my voice; prefer "many clients describe…" or "sessions focus on…" over outcome claims; never invent evidence or studies; where a condition may need medical care, add a short line encouraging clients to keep working with their doctor.

Finish with a one-line verdict: is this text safe to publish as is, after the High fixes, or does it need a full rewrite? Note that you are not a lawyer and that this is a first pass, not a legal review.

Why it's built this way. Three named risk levels force Claude to sort, not just flag. The rewrite rules give it a safe pattern to follow – describing the process and client experience rather than outcomes – which is the pattern advertising codes generally accept. The closing verdict tells you whether you have an afternoon's work or ten minutes.

Use it well. Run it on anything public before it goes live: profile, website, social captions, flyers. When a claim matters to you and you believe there is evidence for it, look for that evidence yourself – do not ask Claude to supply studies, as it can produce citations that do not exist.

4. The modality explainer: answer "what actually happens in a session?"

People searching for a modality they have never tried usually want plain answers: what it involves, what it feels like, whether it is safe for them and what the research says. A page that answers those questions honestly serves the reader and tends to serve search too, because it matches what people actually ask.

Using my practice brief, draft a client-facing explainer page about [modality] as I practice it.

Audience: an adult who has never had a session and may be nervous or skeptical. Reading level: plain English, short paragraphs, no jargon without a one-line explanation.

Structure:
1. What [modality] is – two or three sentences
2. What happens in a session with me – before, during, after, and how long it takes
3. What clients often describe – framed as experience, not outcomes
4. What the research says – summarize honestly: is the evidence strong, mixed, limited or largely absent? Name the type of evidence (systematic review, small trials, tradition and practitioner experience). If you are not sure, say so and leave [CHECK: source needed] rather than guessing. Do not invent studies, figures or authors.
5. Who should check with a doctor first – general safety considerations for this modality
6. Questions people often ask – five short Q&As

Tone: warm, calm, respectful of the tradition without overstating it. Length: 700–900 words.

Why it's built this way. The research section is the one that builds trust, and the one most likely to go wrong. Asking Claude to name the type of evidence, and to leave a visible placeholder instead of guessing, keeps it from producing a confident paragraph you cannot stand behind. The safety section protects clients and signals professionalism. Gyfts takes a similar approach on its own pages, sorting research into five evidence levels, from strong evidence to traditional use.

Use it well. Treat every [CHECK] as a task. Verify research claims against the original source – a published review, a professional body's position statement – before publishing. Your own training materials and governing body are better sources on safety than a general-purpose AI. Publish the result as its own page on your site – one page per modality you offer – then run prompts 3 and 5 on it.

5. The local search pass: help the right people find each page

Most clients for an in-person practice live within traveling distance, so the searches that matter are local: "[modality] in [town]," "[modality] near me," or a question about something they are dealing with. Search engines rely on a few parts of each page to understand what it is about and where you work – the page title, the short description shown in results, the main heading and the words on the page itself. WordPress (usually through an SEO plugin such as Yoast or Rank Math), Wix and Squarespace all let you edit these without code.

Using my practice brief, do a local search review of the page below. The page is on [WordPress/Wix/Squarespace] and its address is [URL].

[paste the page text, plus its current page title and meta description if you know them]

1. Tell me, in one sentence, the main search this page should answer, and two or three related searches it could also serve. Base these on how clients describe things, not on industry jargon.
2. Write: a page title (under 60 characters, including my town or area where it fits naturally), a meta description (under 155 characters, ending with a reason to click), a main heading (H1) and suggested subheadings (H2s).
3. Point out where the page text should mention my location, modality and who I help – naturally, never repeating keywords for their own sake.
4. Suggest two internal links to other pages on my site and one useful question-and-answer to add near the end.
5. Draft LocalBusiness structured data (JSON-LD) using only the details in my brief, and tell me in one line where to paste it on my platform.

Do not invent addresses, opening hours, reviews, ratings or awards. Leave [placeholders] for anything missing. Keep every rewrite consistent with my boundaries – no outcome claims.

Why it's built this way. Starting with the one search the page should answer stops Claude from stuffing every keyword onto every page, which tends to leave no page clearly about anything. The character limits match roughly what search results display. Asking for structured data only from your brief prevents invented details, such as fake ratings, that could mislead clients and breach search engine guidelines.

Use it well. Run it on one page at a time, starting with your homepage and your main service page. Make sure each page targets a different main search, so your pages do not compete with each other. Search results take weeks to respond to changes, so judge the effect over a few months, not days. If you have many pages, save them into one folder and ask Claude Code or Cowork to run this review across all of them and produce a single table of suggested titles and descriptions.

6. The Gyfts profile prompt: match your profile to how people search

On Gyfts, people often arrive through a modality page or a condition page – reading about reflexology, say, or looking for support around sleep or stress – and then browse the practitioners listed there. Your profile appears in those places because of the modalities and conditions you select, and it is read alongside the page's own explanation of the evidence. Two things decide whether a visitor clicks through: whether your selections honestly match your work, and whether your tagline and bio speak to that visitor. For the mechanics, see how getting found online through Gyfts connects condition and modality pages to practitioner profiles.

Using my practice brief, help me improve my Gyfts practitioner profile.

My current tagline, bio and selected modalities and conditions are below.
[paste them]

1. Modalities: check that each one I list is something I am trained in and actively offer. Flag any that looks like a stretch.
2. Conditions: for each condition I have selected, ask me one question to confirm I genuinely work with clients around it (training, experience, how I'd describe my role). Recommend removing any I can't support. Fewer, well-matched conditions are better than a long list.
3. Tagline: write three options under 80 characters, each naming my main modality and who I help, in my voice.
4. Bio: rewrite it in 150–250 words, in this order: who I help and with what; what a first session with me involves; my training and memberships; where and how I work; how to book. Use "you" to address the reader.
5. Condition notes: for my top three conditions, write one or two sentences on how I support clients with that concern – describing my approach and what sessions focus on, never what the outcome will be, and noting that I work alongside, not instead of, medical care.

Rules: no diagnosis, no promises, no words like "cure," "treat" or "heal" applied to a condition; do not invent credentials or reviews.

Why it's built this way. The condition check runs before any writing because it is the highest-stakes part of the profile: listing a condition is an implicit statement that you work with it, and visitors may be dealing with something serious. Questioning each selection keeps the list honest and, as a side effect, makes your profile more relevant on the pages where it appears. The fixed bio order mirrors the questions a visitor is asking, in the order they ask them.

Use it well. Run prompt 3 over the condition notes before saving them. The help guide on completing your Gyfts profile shows where each field lives. Make sure your Gyfts profile and your own website describe your modalities, location and pricing the same way, so a visitor who sees both trusts both. If verification is open to you, getting verified on Gyfts adds an independent signal that your stated training is real.

7. The Google listing prompt: make your map entry work as hard as your site

For a "near me" search, many people see a map listing before they see any website. A free Google Business Profile shows your name, category, hours, photos, reviews and a link to book – and for a local practice it is often the first impression. Claude cannot edit the listing for you, but it can draft every piece of text in it and help you reply to reviews well.

Using my practice brief, help me set up or improve my Google Business Profile.

1. Categories: suggest one primary and up to three secondary categories that honestly describe my practice. If no exact category exists for my modality, say so and suggest the closest accurate option – do not suggest a medical category I am not qualified for.
2. Business description: write two options under 750 characters that say what I offer, where and for whom, in my voice, with no outcome claims.
3. Services: list each service with a one-line description, duration and price from my brief.
4. Posts: draft four short update posts (under 300 characters each) I could publish over the next two months – a seasonal note, a "what to expect" note, a reminder of how to book, and one answering a common question.
5. Review replies: write a reply template for a positive review and one for a critical review. The critical one should thank the person, stay calm, not argue, invite them to contact me directly, and never confirm or mention any detail of their session or health.

Do not invent hours, an address, reviews or awards. Leave [placeholders] for anything missing.

Why it's built this way. Category choice comes first because it shapes which searches the listing appears for, and choosing a medical category you are not qualified for would mislead people. The review-reply rule matters more than it looks: replies are public, and confirming that someone was your client – let alone anything about their health – is a confidentiality problem even when the review itself shares those details.

Use it well. Keep your name, address, phone number and booking link identical across your website, Google listing and Gyfts profile. Ask satisfied clients for reviews in your own words, by a simple link – never offer incentives for them, and never write or edit them yourself. The same principles apply to reviews on your Gyfts profile.

8. The client-questions prompt: write what people are already searching for

The questions clients ask you before their first session – does it hurt, how many sessions do people usually have, can I come if I'm pregnant, what should I wear – are very often the same questions other people type into a search engine. Answering them on your site, honestly and specifically, gives searchers a reason to find you and gives nervous first-timers a reason to book. One good answer can then be reused across your social channels and newsletter.

Using my practice brief, help me plan and write helpful content for my website.

Here are questions clients and prospective clients often ask me, in their words (no names or personal details):
[list 10–20 questions]

1. Group the questions into themes. For each theme, suggest whether it belongs as an FAQ on an existing page, a section of a service page, or its own article.
2. Rank the article ideas by how likely they are to help someone decide to book, and give each a working title phrased the way a person would search for it.
3. For the top article, write a draft of 600–900 words: answer the question in the first two sentences, then explain in plain language, include what I do and do not offer, and end with how to book or ask a question.
4. Then cut that article into: two social posts (one point each), a three-sentence newsletter teaser, and one FAQ entry for my site.

Rules: use only what I tell you and widely accepted general information; do not add statistics or cite studies; mark anything you are unsure of with [CHECK]; no outcome claims.

Why it's built this way. Starting from real client questions – rather than asking Claude for "blog ideas" – produces content that matches genuine search intent and sounds like your practice, not a content farm. Answering in the first two sentences respects the reader's time and suits how search engines and AI assistants pull short answers from pages. Restricting Claude to what you provide stops it padding articles with invented facts, a common way AI-written wellness content goes wrong.

Use it well. Keep a running list of questions from inquiries and first sessions; every ten new questions is the start of another round. One well-answered article a month, kept up, is worth more than a burst of ten that stops. For the shape of a good answer-first article, see Gyfts' guide to what to expect at your first holistic session.

9. The plan-then-build prompt: make a small tool without losing control

This is the prompt that uses Claude Code for what it was made for: building something. For a practitioner that might be a package-price calculator for your website, a one-page "what to expect" guide clients can open on their phone, or a simple printable session-planning sheet. The risk for non-developers is letting Claude build something you do not understand and cannot maintain. The fix is to make it plan and explain before it touches anything.

I want to build [describe the tool in one or two sentences – for example, "a single web page where clients can choose a session type and number of sessions and see the package price"]. I am not a developer.

Before writing anything:
1. Explain your plan in plain English: what you will build, what files it needs, and how I will open and use it.
2. List any decisions I need to make (design, wording, where it will live).
3. Tell me what could go wrong and how I would fix or undo it.
4. Wait for my go-ahead.

When you build:
- Keep it as simple as possible – one file if you can, no accounts, no database, no collecting of client information.
- Work only inside this project folder. Ask before installing anything or changing any file outside it.
- When finished, give me a short guide: how to open it, how to change the prices or text myself, and how to add it to my [WordPress/Wix/Squarespace] site, for example with an embed or custom HTML block.

Why it's built this way. The four planning steps turn Claude from a black box into a contractor who explains the job before starting. "Wait for my go-ahead" gives you a point to stop if the plan is bigger than you expected. The build rules – one file, no data collection, stay in the folder – keep the result small enough to maintain and free of privacy risk.

Use it well. Start with something you would otherwise do by hand each week. If the plan in step one sounds complicated, ask for a simpler version before saying yes; if it still needs a database or logins, that is a job for a web professional.

Quick reference

•1. Practice brief – once, then whenever your practice changes. Any Claude. Check: credentials and prices are yours, not invented.
•2. Website audit – before any website update. Chat or Project. Check: rewrites don't add claims.
•3. Claims check – before anything goes public. Chat or Project. Check: high-risk lines are fixed, not just softened.
•4. Modality explainer – a page for each modality you offer. Chat or Project. Check: every [CHECK] verified against a real source.
•5. Local search pass – after writing or changing any page. Chat, or Claude Code/Cowork for many pages. Check: one main search per page; no invented details in structured data.
•6. Gyfts profile – setting up or refreshing your Gyfts profile. Chat or Project. Check: every listed condition is one you genuinely work with.
•7. Google listing – setting up or refreshing your map listing. Chat or Project. Check: category is accurate; review replies reveal nothing.
•8. Client questions – monthly. Chat or Project. Check: every [CHECK] resolved.
•9. Plan-then-build – building a small tool for your site. Claude Code or Cowork. Check: you understand the plan before approving it.

Keep the prompts working. Save them where you will find them – a note on your phone, a document, or as saved instructions in a Claude Project. When an answer misses, don't start over. Tell Claude exactly what is wrong and what rule it broke ("this promises a result; rewrite as client experience"), and add that rule to your practice brief so it doesn't recur. Over a few weeks, your brief becomes the most valuable prompt of the nine.

What Claude should not do for your practice

These prompts cover the business around your work, not the work itself. Claude should not assess a client, suggest what a client's symptoms mean, plan a client's sessions from their health history, or write anything that tells someone to stop or change medical treatment. It can sound confident when it is wrong, including about research, so anything factual that you publish should be checked against a source you have read yourself. Your training, your professional body and your own judgment stay in charge.

9 Claude Code Prompts Every Wellness Practitioner Should Save Right Now

Key Takeaways